Users will soon have a updated setting that permits them to lessen the amount of artificial intelligence-produced content appearing in their streams. This move comes as the platform disclosed that it now features more than 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the next few weeks before a full-scale launch. This shift comes amid a surge in AI content, driven by emerging AI video creators.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing content creators on another major platform only show AI-generated videos. A considerable share of this content is considered mass-produced AI material, a phrase for substandard, factory-style content that is often absurd or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we intend to offer the community the power to adjust the amount of that, based on their own likes,” stated a platform representative.
AI on the Platform
TikTok disclosed that there are currently 1.3bn videos on its network identified as AI-generated. In total, over 100 million media items are added to the platform daily, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Viewers will be capable of limit or boost the amount of AI-generated videos they view by opening the topic control setting in the app and selecting AI-made media. Further subjects that can already be adjusted under the filter encompass news, style, aesthetics, and choreography.
Platform Guidelines
TikTok’s policies require creators to label lifelike artificially created content, and it forbids dangerous AI impersonations of celebrities or critical incidents. Any believable AI video that is unmarked can be deleted under its community policies.
Furthermore, the service will henceforth attach an artificially created watermark to content produced via its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This measure is intended to deter users from attempting to evade the tagging system.
Educational Initiatives
The company is also launching a $2 million awareness program for specialists and institutions to develop educational content about ethical AI use. This initiative will assist charitable organizations focused on training computer science.
Moderation Strategy
The platform has defended its safety measures, following debate over plans to cut jobs for a large number of review team members in Britain. TikTok is planning to cut 439 jobs in its trust and safety team in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by automated systems.
A senior executive explained that staff-based oversight would still have a role, but AI can shield workers by eliminating the most graphic content before it is viewed by staff. The platform reported a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a lot of the machine support is really helping us work at speed.”
